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Like The Apprentice, the show has the perfect formula. But it desperately wanted another old dragon, mostly to rival the Grumpy Old Woman, or Deborah Meaden, as her family call her.

Last night the dragon was unveiled as Hilary Devey and what a magnificent creature, an amazing CREATION, she was.
She arrived dressed in a black pencil skirt and a white jacket bearing the biggest shoulder pads seen on television since The Colbys. They were so wide she looked like a quarterback from the Dallas Cowboys who was into cross-dressing.

The Den’s answer to Bette Davis, Ms Devey is as thin as a bird, a glamorous scarecrow fashioned from two brooms, a wig, lashings of lipstick, pearls and some Alexander McQueen.

With her wobbly fringe and fabulous pins, she resembles a flamingo in drag.
Her voice is a smoky growl that suggests she exists on a diet of cigarillos.

A woman who has made a ￡100million fortune from road haulage (not presumably, driving the lorry herself, although you wouldn’t put it past her), Devey is a woman who is Not To Be Messed With. She makes Deborah Meaden look like Mavis Riley.

She has (thankfully) replaced James Caan – the suave silver dragon who used to spend each show thoughtfully stroking his beard and never investing.
But surprisingly, Meaden’s response to her Jurassic adversary was to become uncharacteristically girlish.

“Did you just say ‘splashback’?” she squealed to a man who claimed to have revolutionised male urination by chucking a lump of what looked like coal at the bottom of the toilet. “My God man, it’s your job to have that information,” Hilary snarled at the next innovator, jabbing bony claws weighed down by rings the size of ice cubes at him.
“You would make my foot itch,” she hissed. It could have been “make my butt itch.” I was too busy running for cover.